Crisis Communication

Being prepared for a crisis, allows your organization to efficiently respond in a moment of emergency. Guarantee your business continuity on the market by implementing a strategy that outlines the steps needed to take in a crisis situation.

How do you get out of the crisis?

There are times when an organization could come across emergency situations where an immediate and effective response needs to be given. These responses have to be addressed internally to your employees, or externally to your clients and investors. The list of emergencies is wide and can range from the malfunctioning of a product to cybersecurity issues.

Some of these crisis situations can happen overnight, others can develop over a period of time, but there is one aspect that remains certain.

If these situations are not handled in any way, they may cause serious financial damage or affect your company image. By implementing a crisis communication plan, you will be prepared and be able to take action as necessary.

Using our knowledge and expertise, we can help you set-up a strategy that will indicate how, when and through what channels you can effectively communicate with all interested parties in a time of crisis.

Knit the words together

Through the use of copywriting you do not just create good text. The trick is to be able to knit the words together in a way that inspires your readers.

Crisis communication plan

    1. 1. Identify your stakeholders
Having a list of all interested parties that might be affected in one way or another by a crisis situation, will prove to be essential. Knowing exactly who your stakeholders are will give you the chance to plan how and when you need to address them. Your internal stakeholders require a different approach in terms of crisis communication, since those stakeholders are most likely the ones who can help you go through an emergency situation without much damage being inflicted.
    2. Anticipate crises
Be proactive and actively brainstorm potential crisis situations that might affect your organization in one way or the other. Do not give in to the mentality “this cannot happen to us”. It is essential to outline all possibilities in order for you to develop contingency plans for each.
    3. Establish channels of communication for each stakeholder
It is one thing to know who all your stakeholders are, but it is equally important to understand how to approach them in a crisis situation. Releasing public statements through your organization’s Social Media platforms will show the general public that you are transparent and that you are taking action in order to fix the issue. When it comes to your investors more direct channels are required, since they require a more detailed explanation of the situation.
    4. Develop holding statements
A full detailed message will have to be developed after a crisis situation has occurred. In this sense it is a good approach to have holding statements prepared ahead of time, that can be released immediately after a problem has arrived. By having an immediate response you make sure that potential financial and image damages to your organization will be reduced.

Ready to take a step further before the crisis occurs?